Customers have a lot of different information sources to select from, and a lot of different tools and methods to find and access content. Some people will go directly to a familiar site, others prefer to have content come to them through RSS feeds, and many discover new content sources via referrals from colleagues and search engines. Because many methods are available to users, you must ensure that you’re best positioned to reach as many customers as possible in ways most convenient to them.
To encourage current customers to keep returning to read your content and to reach new customers, you must create many doorways to that content. “Connections,” then, represent the second of my 12 Cs framework for thriving in the digital world …Read Full Article on ClickZ
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